Through the creation of an inspirational brand storybook, we developed a complete brand evolution across all channels for this 20+ year old Vermont, based company.
Creative Director Copy: Leslie Kolk
Photography by: Kevin O’brien
Makeup: Andie Markoe-Byrne and Charlotte Day
Hair: Herve Bernard and Madison Sullivan
Video DP & Editor: Darrin Murano
Editorial Design
creative direction, branding, marketing campaign ideation and execution, web design, social media, illustration…
dressbarn
photography: Coliena Rentmeester
styling: Deborah Afshani
makeup: Andie Markoe-Byrne
hairs: Rick Gradone
props: Chris Gasgill
producers: Rachel Cusack, Tara Rehak
dressbarn
photography: Coliena Rentmeester
styling: Deborah Afshani
makeup: Andie Markoe-Byrne
hair: Rick Gradone
props: Chris Gaskill
produced: Rachel Cusack
dressbarn
photography: Chris Craymer
styling: Lisa Bradkin
makeup: Andie Markoe-Byrne
hair: Rick Gradone
props: Chris Gaskill
produced: Rachel Cusack
dressbarn
Fall 2016 National Ad Campaign
The pitch went like this: "Every woman knows what it feels like to be defined as one thing - be it a wife, a mother, a pretty face. But we know, there is no one word that can describe you. And even though we love our name, there is more to us than just that".
photography: Sebastian Kim
creative direction: Leslie Kolk
photo & art direction: Megan Henry
copy: Rebecca Carnavale
dressbarn
Spring 2016 National Ad Campaign.
Every dress has a story. And so does every ad campaign about the dress. This campaign is about remembering the feeling, the freedom and joy of wearing a dress.
photography: Coliena Rentmeester
creative direction & copy: Leslie Kolk
photo & art direction: Megan Henry
dressbarn sub-brand launch
photography: Kevin O'brien
dressbarn
art direction and design
Dressbar was a marketing initiative meant to reinvigorate and stake claim in a category literally inherent in dressbarn's DNA. Anchored by an online experience where dresses were romanced and retailed, DRESSBAR was an invitation to the brand and an acquisition tool.
photography: Coliena Rentmeester
creative direction: Leslie Kolk
Art Direction & Design
VS Swim Stamps designed by Paris Osgerchian
Wear A Dress, Change the World designed by Kristen Male
dressbarn
holiday concept & execution
What better Valentine to covet, than yourself! Multi-channel concept ideation and execution.
photography:
Chris Craymer
dressbarn
photography:
Daymion Mardel
set design:
Sets by Sara
dressbarn
photography:
Daymion Mardel
set design:
Sets by Sara
still life:
Nathan Sayers
dressbarn
photography:
Tim Geaney
still life:
Nathan Sayers
“Girls Write Now mentors underserved young women in New York City’s five boroughs to find their voices through the power of writing and community. The organization pairs their mentees with professional women writers as lifelong mentors and role models; and welcomes them into a diverse community working closely with them to navigate their professional and personal goals.“ girlswritenow.com
Armed with only a logo and color palette, I was honored to develop brand guidelines, brand elements and establish a creative direction that celebrated the energy and uniqueness of the very girls they serve.
digital relaunch
editor in chief:
Michelle Adams
Creative Director:
John Korpics
The Victoria’s Secret Brand book was created as a tool to excite associates across the enterprise and tell the story of our beloved Victoria and her fabulous, jet-setting life. Establishing and developing stories around the brand elements was a way to gain brand equity from the inside out, exciting associates to share intimate details from Victoria’s journal.
